Google and Yahoo, both of which are Internet giants, have some differences in their businesses and services. Google, whose mission is to connect worldwide information and users, provides a portfolio of searching services—such as web search, image search, news search, scholar search, video search, map search, book search, and mobile search—to fulfill its commitment. Yahoo, on the other hand, whose strategy is to be a portal site for the user, provides a portfolio of channel services—such as the news channel, finance channel, movie channel, music channel, answer channel, shopping channel and auction channel—to maintain its portal site. Unlike Yahoo, which expects users to stay at its web site as long as possible, Google expects users to leave its web site as quickly as possible when they find what they want. Whereas Yahoo makes money by selling banner advertisements, Google earns money by selling key-word search advertisements. Google's strategy is to organize more content; in contrast, Yahoo's is to control more content. Since Yahoo tries to control content in its web site, Google applies more flexible strategies than Yahoo does to cooperate with other web sites and thus earns more money through its alliances. For example, Google's key-word search advertisements can be found on millions of blogger's web sites through its AdSense program, in contrast to Yahoo's banner advertisement, which can be found only on its web site. Therefore, Google is more attractive than Yahoo for advertisers.
BTW, please refer the billboard of Yahoo! "Yahoo! a nice place to stay on the Internet"
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