If I am a Googler, I will not worry about the merge of Microsoft and Yahoo. In fact, if I am an executive of Google, I will happy to see the Microsoft-Yahoo! deal; moreover, I will try to raise the buyout by encouraging the other potential buyer in oder to increase the financial burden of Microsoft. Why I am saying that for the following reasons. First, both Microsoft and Yahoo! run their Internet businesses very similarly and not very well. Microsoft and Yahoo! have two not-bad consumer brands, two so-so online-advertising systems, and two all-right search engines. Together, they will still have all those things, plus the added nightmare of intergrating. Second, if the future of Internet is ad-centered era. Google has stood on a better position than either Microsoft or Yahoo, or the combination of both of them. According to statistics in December 2007, Google owned 62% of all Web search wordwide. Yahoo! and Microsoft had only 16% combined. The worse news is both of them are not very good at the online advertising industry. Two less talented childs can not figure out smarter plans. Internet advertising is about size and smarts, and both of them have nothing, only traffic. Google has both. So releax and no worries.
Source:
Economist.com (Feb 7th 2008). Microsoft, Yahoo! and Google Giants in combat
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